Saturday, August 31, 2019

“Death” Comparison Essay Essay

Editors play influential roles in literature. They can easily alter the overall atmosphere of literature or change the message behind it. Different versions of the poem â€Å"I heard a Fly buzz†¦Ã¢â‚¬  by Emily Dickinson demonstrate different caesura, capitalization and word usage. The 1955 edition by Thomas H. Johnson and the original version by Emily Dickinson portray almost identical ideas and emphasis through limited alteration of caesura and word capitalization in relation to death as somewhat unimportant event. Caesura is one of the most crucial elements in classic English poetry. It can either change the pace or the atmosphere of the work. Emily Dickinson uses caesura in her poem â€Å"Dying† to demonstrate death as a slow and unspiritual event. Both the 1955 edition and the original edition share the same style of caesura from the start to the end. In the original version, Dickinson uses a vast number of hyphens between sentences. For example, the first two sentences of the poem, â€Å"I heard a Fly buzz-when/ I died-†, depicts how the author uses hyphens between every phrase to portray short breaths of a dying individual. The author uses short breathed pace of the poem to describe the narrator’s slow process of death and nonspiritual side of death. In addition, the author implies how death does not contain any kind of sudden or spiritual endings. In the 1955 edition, Johnson places caesuras in almost identical places to preserve the original work’s perception of death. As a result, the 1955 edition successfully displays images of a dying narrator and the short paced poet structure. With the same style of caesura, the 1955 edition brings out the original version’s idea about death being a slow yet nonspiritual everyday occurrence. Often poets use capitalization as a tool to emphasize specific words. Two versions of the poem â€Å"Dying† capitalize overlapping words to express equal emphasis. In the original version of the poem Emily Dickinson constantly  focuses on incoherent words such as â€Å"room† and â€Å"fly.† The author uses emphasis on the room to create an illusion of an isolated space. Dickinson utilize this illusion introduce the emptiness of death. The constant capitalization of the word â€Å"fly† causes readers’ attention to move away from the dying narrator. This ironic emphasis on the fly, transforms this serious theme called death into something that is minor and insignificant. Two versions of the poem, the 1955 edition and the original edition, have minor difference in their capitalization style; the only difference is the capitalization of the word â€Å"around.† In the 1955 edition, Johnson capitalizes the words â€Å"fly† and â€Å"room† throughout the poem. As a result of this capitalization Johnson successfully creates an atmosphere that is identical to the original version. Johnson also inherits Dickinson’s original intention to minimize the importance of death and to make something miniscule, a fly, as the center of attention. The 1955 edition shares an incredible amount of similarities with the original version; the style of caesura and the capitalization of specific words. The 1955 edition places hyphens in the exact same places to preserve the original version’s ideas about death being a slow natural process. In addition, both of the 1955 edition and the original version emphasize significant words such as â€Å"fly and â€Å"room† to represent the insignificance of death, rather than portraying death as a major event in human lives. Bibliography â€Å"I Heard a Fly Buzz – When I Died – (591).† By Emily Dickinson : The Poetry Foundation. N.p., n.d. Web. 11 Oct. 2012. .

Friday, August 30, 2019

Port Aventura

————————————————- CONFIDENTIAL MEMORANDUM To:| Fernando Aldecoa| From:| | Date:| | Re:| Port aventura| ————————————————- ————————————————- Executive Summary Port Aventura was launched in 1995 and since that time has transformed from a theme park to an all-encompassing resort. Due to this change, management now requires the ability to identify and target individual customers, as opposed to statistical averages of broad groups. One-to-one communication will allow for customized marketing packages and the ability to maximize revenues.However, information management systems currently in place are not capable of tracking customers to the degree needed to supp ort a one-to-one marketing approach. Therefore, it is the recommendation of Nielsen consulting that Port Aventura implements a data warehouse to facilitate the required analytics to determine who their customer is. ————————————————- Problem Identification Port Aventura is poised with the problem of having insufficient information and data on their individual customers.Seeing as the customer base is comprised of vastly different groups, it is imperative that Port Aventura take the time to identify who their customers are and what their individual profiles look like in an attempt to not only better serve customer requests, but also maximize park profits. Accurate and detailed information such as favorite restaurants, spending patterns, hotel stays and park activity preferences will allow Port Aventura to market to individual customers wants and needs on a one-to-one basis. T he lack of customer information is due to inadequate information management processes and systems.Port Aventura does not currently have the infrastructure needed to properly collect and manage large amounts of customer data or the ability to strategically analyze that information. Multiple small information systems are collecting high level data, but these systems are not integrated nor do they provide the level of detail required for successful one-to-one customer marketing. ————————————————- Evaluative Criteria Collect Individual Customer Preferences The desired solution must be able to present a concise snapshot of individual customers preferences based on past behaviours.Examples of required information include: * Frequency, seasonality, and duration of a customer’s visit * Did the customer stay in one of the hotels, and if so which one and what type of room * I s the customer visiting for business or pleasure or a combination of the two * Which park activities did the customer partake in; golf, amusement rides, beach club, shows, water park, corporate events * How much does the customer spend and what are the funds being spent on * What is the social-economic attributes of the customer: age, gender, family members, annual income, geographical location This type of detailed information will allow Port Aventura to intimately know each of its customers and provide the opportunity to understand consumer value preferences. Searchable and Scalable for Data Mining The solution must be conducive to analytical queries and provide the ability to turn raw data not only into customer information, but customer knowledge. This knowledge will then translate into business intelligence which will provide the basis for data mining.Port Aventura needs the ability to extract the relevant information to identify opportunities, strategies, and predictive behavi ours on its customers. Additionally, historical data must be stored and easily accessible while maintaining data integrity. Ease of Implementation and Ease of Use The optimal solution must be one that can be implemented quickly and without considerable disruption to the work flow within Port Aventura. Employees must be educated on the data collection processes to ensure the information management system is usable and accurate. Therefore, training must be thorough, concise, and cost effective. System maintenance and sustainability must also be possible through the use of the Information Systems Department employees. CostTotal cost to implement, train employees, and maintain the infrastructure needs to be kept in mind when determining the optimal solution. ————————————————- Alternatives Data Warehouse A date warehouse would allow Port Aventura to leverage the information man agement processes currently in place and provide a precise means of tracking individual customers. * Collect Individual Customer Preferences – The implementation of a loyalty rewards program and unique customer ID will allow the existing management systems to feed the required information into the data warehouse. * Searchable and Scalable for Data Mining – A data warehouse will provide a central storage from which customizable reporting tools can be made. Ease of Implementation and Ease of Use – A data warehouse will require the hiring of a project manager and take approximately 3 months to implement. Training for end user staff in both data entry and reporting will be minimal as there is already familiarity with the existing systems. IT staff will be trained on the data warehouse in order to ensure ongoing support and maintenance. * Cost – Cost for the implementation of a data warehouse is estimated at $250,000. New Integrated Information System Port Ave ntura could retire all of the existing information management processes and implement a new fully integrated information system to tie all aspects of the business together and track individual customer behaviour. Collect Individual Customer Preferences – A new integrated system will be designed for optimal information gathering and tracking. * Searchable and Scalable for Data Mining – Custom reporting will enable identification and tracking of all individual customer behaviours. * Ease of Implementation and Ease of Use – A new integrated system will require the hiring of a project team to scope, tender, and organize the undertaking. Implementation will take approximately 1 year. Systems will be required to run in parallel for some time to ensure functionality of the new system. End user and IT staff will be required to undergo extensive training to familiarize themselves with the new system. Cost – Cost for a new integrated information system is estimated at $1,000,000. See Exhibit 1 for the Decision Matrix for the above two alternatives. ————————————————- Implementation The optimal solution for Port Aventura is the implementation and integration of a data warehouse. Seeing as the existing infrastructure can be modified to provide the required data tracking elements, a data warehouse will be the timeliest, most cost effective, and efficient means of implementing one-to-one marketing to customers. Action Plan In securing the data warehouse for Port Aventura the following action items are recommended: * Hire an independent project manager.The total duration of the project is mapped to last 3 months; therefore the total cost of the project manager will be approximately $25,000. Start date for the project manager is June 15, 2009. * The project manager will meet with the principal owners of the data warehouse project to gather requirements. * Fernando Aldecoa – Director of Finance * Robert Magi – Director of IS * Mercedes de Pablo – Managing Director of Port Aventura Additionally, the project manager will meet with end users of the existing management systems to understand processes and procedures as well as current functionality. * Users of the Prestige Hospitality Management Tool Users of the Presence system – contact center operators * Users of Store Flow system * Users of the Concept Golf System Interviews and requirements gathering is mapped to last 2 weeks. * Issue a RFP for a data warehouse vendor. The duration of the tender is mapped to require 1 month. Selection of the data warehouse vendor will be based on the above pre-determined criteria. Cost for the data warehouse is estimated at $250,000. * The Marketing Department will design a loyalty rewards program whereby unique customer ID’s will be created as a means of tracking individual customers behaviour. The project manager will be responsible for implementing the unique customer ID entity into the existing information management systems.The marketing department will be responsible for rolling out the loyalty rewards program in conjunction with the implementation of the data warehouse. Total cost for implementation and marketing of the loyalty rewards program is estimated at $100,000. * Implementation of the data warehouse is mapped to require 1. 5 months. During this time, IT staff will be trained on the functionality of the data warehouse and end users will be trained on the new data inputs as well as the data mining capabilities of the data warehouse. * The go-live date is mapped to be September 15, 2009. Ongoing support and maintenance will be provided by Port Aventura IT staff. Reporting functionalities are then to be used by the marketing department to implement one-to-one communication with customers. Summary The implementation of the data warehouse is expected to last 3 months a nd requires $375,000 in capital (including the implementation of the loyalty rewards program). Ongoing support and maintenance of the data warehouse is estimated at $25,000 per year. This cost is minimal compared to the expected revenue from one-to-one marketing to consumers. ————————————————- Exhibit 1: Decision Matrix | Weight| Data Warehouse| New Integrated System| | | Raw| Weighted| Raw| Weighted| Individual Customer Preference| 30%| 8| 2. 4| 9| 2. 7|Data Mining| 20%| 8| 1. 6| 8| 1. 6| Implementation and Use| 20%| 7| 1. 4| 1| 0. 2| Cost| 30%| 8| 2. 4| 2| 0. 6| Score| | | 7. 8| | 5. 1| Raw Data is out of 10 with a score of 10 being the best option ————————————————- Exhibit 2: Data Warehouse Data Warehouse Data Warehouse Extract Transform Load Extract Transform Load Extract Transform Load Extract Transform Load Sales Sales HR HR SAP R3 SAP R3 Purchasing Purchasing Finance Finance Fix Assets Fix Assets Presence Presence Website Fans Website Fans Survey Results Survey Results Storeflow Storeflow Clients Club Clients Club Concept Golf Concept Golf Galaxy Galaxy Prestige Prestige

Thursday, August 29, 2019

Social Psychology - Definition Essay Example | Topics and Well Written Essays - 1000 words

Social Psychology - Definition - Essay Example The theoretical postulates in social facilitation help just in identifying and isolating the individual traits concerning the formation and transformation of the individual self. Despite excessive theorizing on the subject there has been a truly articulate wider focus on the phenomenon of social facilitation with a clearer contrast between autonomous individual actions and socially facilitated reflex-based responses. The underlying nuances are obviously delineated to produce a coherent process of development from one premise to the next (Heffernan, 2002). In the first instance when Norman Triplett carried out research into the performance by cyclists taking part in a race, he realized that individual cyclists tended to perform better simply because they were being observed by others. Thus they separately developed a tendency to achieve faster times on the clock in each race (Sternberg, 2003). The critical perception of performance as is based on the cause-and-effect analysis would show that the theoretical parameters developed by Triplett were though original under the circumstances were essentially connected with a body of a priori principles that produce parallel processes of behavioral paradigms among individuals. This causal link is so important in understanding the norm-based behaviors among certain classes of people. In fact in the process of theorizing the psychological perspective on conventional behaviors of the individual and the cognitive perceptive response to external stimuli have been combined together to produce a convergence/divergence contingency model of behavioral response (Baron, & Byrne, 2002). According to the Stanford Prison Experiment carried out by a group of researchers led by Professor Phillip Zimbardo at the University of Stanford in 1971 even before 36 hours lapsed on the experiment at least one prisoner in the experiment group was discovered to suffer from acute tension, continuous crying, anger and incoherent thinking (www.prisonexp.org). The group that acted like authorities in the experiment did not believe him because they felt he was conning to compel them into releasing him. According to drive theory that human organisms have some needs. If and when these needs were deprived the subject person would experience some emotional disturbance or tension. As and when the n eed is satisfied the level of drive diminishes and the concerned organism would function as normally as it was before. However the theory tells that drive would increase as the time goes on (Haney, Banks, & Zimbardo, 1973). This process is similar to a feedback and control mechanism.Psychologists who have studied such creatures like rats and cockroaches have found that their behavioral tendencies in some instances closely resemble that of humans (Davey, 2004). Cottrell was responsible for the Evaluation Apprehension Theory (1972). According to EPT people rapidly learn what social rewards and punishments would be received by subject people for good performance and

Wednesday, August 28, 2019

The Impact of Information Technology on Photojournalism Essay

The Impact of Information Technology on Photojournalism - Essay Example Ethical values must be incorporated to information technology to make the photos more realistic. Identification of ethical issues of Impact of Information Technology on Photojournalism. Kenny Irby stated that photo journalism is the craft of employing photographic storytelling to document life (Quinn 2005). Jeremy Iggers states â€Å"Journalism's conversation about ethics has not changed all that much since the 1920s, but in the past decade, journalism itself has changed dramatically. The Cultural Revolution currently underway in America's newsrooms is making journalism's ethical conversation increasingly irrelevant (p. 75)†. A visiting French journalist toured the United States in the 1980s and commented that the wide variance between ethics talk and the practice of journalism led him to suspect that "ethics was implemented partly as a remedial procedure, partly as a public relations act, and partly as a way of escape goating the journalists, transferring onto the journalists’ all the blame for the media's negative actions. Generally, during the current century, the formal requirements for a meaningful discussion about the delicate topic of ethics hav e been set into motion. In theory, the journalists were professionals with a high degree of self- autonomy, and the newspaper had been formally pledged implement a job of public service. What may be ethically influential about the most recent changes in the print industry is that these entities of autonomy and accountability are systematically being disbanded. The changes incorporate the introduction of new technology that lessens the level of skill needed of the company press workers. Nicholas Burbules (2000) theorized â€Å"From recent popular films such as ‘The Net’ or ‘Enemy of the State,’ to countless news features in the media, there is a growing sense of awareness of the vast implications of digital technologies for traditional assumptions about privacy. The volume of information that is instantly recorded whenever one uses a credit card, travels the Internet, visits a hospital or pharmacy, files a tax return, rents a film on video tape, and so onâ €”information that can be accessed by authorized and unauthorized persons alike—has changed the speed and ease with which much of one's personal life and activities (including the circumstances of one's very body) can be recorded and observed by others (p. 121)†. The photo journalist has the ethical responsibility to deliver the facts, not the lies. Philip Seib (Seib, 1994) observes â€Å"Political journalism matters. That's not just a reporter's ego speaking. It's a hard fact about how the political system works. Politicians' words and deeds earn few votes unless the public knows about them. Issues may seem obscure and unimportant unless news stories explain their significance. And, from another perspective, candidates can learn much about the electorate by monitoring what news organizations report, especially local media (p. 1)†. Normally, during the election season, many candidates are bound to depend on news coverage to win the discriminating residentsâ⠂¬â„¢ votes. More than 100 million Americans visit the polls during the seasonal presidential election. In addition, many bus tours and whistle-stop train trips have their quaint appeal, and, as was the case for Bill Clinton in 1992, this kind of campaigning can enter into a mutually beneficial bond with voters and set the tone for a new government candidate. However, in-person campaigning will not get a candidate in touch with the massive number of voters the political figure wants in order win the elusive senate,

Tuesday, August 27, 2019

Case Study- Soft Drinks Study Example | Topics and Well Written Essays - 250 words

- Soft Drinks - Case Study Example The model is statistically significant and thus useful in determining future demand. Note that, significant F = 1.6455* 10-11 (approximately equal to zero). The implication is that the model is relevant with the estimators statistically different from zero (i.e. ÃŽ ²1 ≠  ÃŽ ²2≠  ÃŽ ²3≠ 0) 5. Now omit the price and temperature from the regression equation. Should a marketing plan for soft drinks be designed that relocates most canned drink machines into low-income neighborhoods? Why or why not? (20%) The negative sign in the income coefficient implies that a change in income influences quantity of soft drink cans consumed in the reverse direction. Therefore, the region with the lowest per-capita income will have the highest consumption. However, given that the R2 is 0.11 ( very low), the independent variable only explains 11% of the changes in the dependent variable leaving a very high percentage ( 89%) to be explained by other factors, hence not a good

Monday, August 26, 2019

Crimes against humanity and the international community Research Paper

Crimes against humanity and the international community - Research Paper Example Genocide in Rwanda was a result of the sudden death of Rwandan president Juvenal, a Hutu when the plane he was traveling in was shot down in Kigali, which propelled ethnic tension between the country’s Hutu and Tutsi. Between 500,000 to one million lives of Tutsis together with thousands of restrained Hutus were slaughtered in the plain genocide since horrors of holocaust after the world withdrew and watched. The US policy at the time of genocide; even though, the US officials at the never convened to conspire or allow the genocide to unfold, their convictions regarding the occurrences indicate they the official actually sat and allowed the genocide to unfold. This is evident since many of US policy makers who were able to make decisions knew enough regarding the genocide in time to allow them to save the lives of the Tutsis and Hutus that perished in the massacre, nevertheless, the US passed up numerous opportunities to intervene. There were many early warning of the Rwanda g enocide but they were systematically brushed aside; for instance, the Belgian ambassador in Kigali in 1992 revealed that a secret group in Rwanda was planning to exterminate the Tutsis of Rwanda in an attempt to resolve for the last time the problem of ethnicity. The 1994 Rwandan genocide has been considered remarkable for its speed of violence and widespread participation that had an estimated 200,000 killers who managed to massacre more than half a million Tutsi’s in mere 100 days. In early 1990s, Hutu extremists in Rwanda’s political elite faulted the Tutsi minority for the nation’s increasing economic, social and political pressures; moreover, Tutsi civilians were accused of supporting the Tutsi-dominated rebel group, which known as the Rwandan Patriotic front (RPF). This propaganda and constant political maneuvering the then president together with his group increased the rifts between Hutu and Tutsi toward the end of 1992, considering the past, which was d ominated by oppressive Tutsi rule; majority of the Hutu not only resented but also feared the minority. On April 6, 1994 following the downing of the plane that was carrying the Hutu president violence in the country began almost immediately killing high profile opponents of Hutu extremists and people suspected of being Tutsi. During the genocide, families were killed at a time and women systematically and brutally raped by people who were part of the estimated 200,000 individuals who perpetrated and participated in the nation’s genocide. After a span of few weeks 800,000 men, women and children died in the genocide and as much as three quarters of the Tutsis; moreover, during this time many Hutus were murdered if they opposed the massacre campaign as well as the forces that directed the campaign (â€Å"Genocide in Rwanda†). Therefore, it is evident that the Rwandan genocide arose from the conscious choice of the political elite to embrace hatred and fear in order to k eep them in power, with the small privileged group setting the majority community against the minority in an attempt to counter the increased political opposition in the nation. However, when they were faced with the triumph of RPF within the battlefield as well as being in the negotiating table with them, the few holders changed the approach of

Sunday, August 25, 2019

Social Construction Essay Example | Topics and Well Written Essays - 2000 words

Social Construction - Essay Example On the other hand, contemporary post structuralist perspective even goes to the extent to deny the very possibility of such an agency or authorship as it was clearly asserted in the famous assertion by Rolland Barthes that 'The Author is Dead'. Rather than posing the arguments on the agency of the social construction of reality by contesting schools against each other, the paper intends to examine the postulate of each school based on its own 'internal validity'. Here, it is important to note that social constructionism as an academic school is much diverse in itself. In other words, considering the internal stratifications within the social constructionist 'movement', it is particularly impossible to delineate a single essential position of social constructionism. Berger and Luckmann (1967) are of the view that consciousness of human beings is always intentional. They argue that it is nothing but intentionality makes the human consciousness so distinct. Therefore, in their analysis, a well-construed notion of intentionality remains central. Here, consciousness is not necessarily considered as being part of either "an external physical world or an inward subjective reality" (Berger and Luckmann, 1967, p.26). Reality is diverse in itself. What is deemed as reality involves different spheres. The different spheres of reality are constituted by different objects. The existence of multiple realities is the defining characteristic of the conscious of the world. To exemplify, the reality of people in dreams and the reality of people in the factories are equally realities. It is believed to be normal and self-evident. The reality of everyday life is the only reality that is of par excellence. The tensions at the level of consciousness are fully expre ssed only at this level of reality. The reality of everyday life is ordered in specific ways. The style of ordering of a particular reality would determine its essence. Reality is nothing but objectification events in day to day life in a structured manner. In the social construction of reality, Berger and Luckmann (1967) see the important role of language as the supreme co-ordinates of life. Common sense too is a constituent factor of reality as based on it people generally interact with each other in everyday life situations. In other words, everyday life has normal and self-evident routines which are shared by people from the standpoint of commonsense knowledge. The reality of everyday life is not only constituted but also constructed by social interactions. Face-to-face is the most real form of the construct of social interactions. One's subjectivity is particular to oneself. Social relations are highly flexible. The better knowledge of multiple social realities could be achieve d through reflection. Therefore, Berger and Luckmann (1967) refer at the social construction of reality as a process through which individuals produce and reproduce the world through social interactions.The very existence of human beings, for Berger and Luckmann, is essentially linked to language. They forcefully argue that the social world and its complexities cannot be understood

Saturday, August 24, 2019

Textual Analysis Essay Example | Topics and Well Written Essays - 250 words

Textual Analysis - Essay Example For the beauty being objective, there must be a single eternal and unchangeable idea of it that all sensible things re to be judged. Similarly, just and holiness is subjective and variable because their very nature is impermanent. The objects of opinion, such as beauty, just and piety is in constant flux; thus, they cannot be termed knowledge because knowledge is permanent in nature (being). Leadership and opinion vary based on the situation and the environmental factors. However, in its fundamental nature, knowledge is permanent and remains so regardless of the situation or circumstances. In application, a leader makes decisions based on his knowledge of a matter but the decision is influenced by other factors such that the conclusion arrived at one particular time under special circumstances can vary from another occasion in similar circumstances. Similarly, opinion about an issue is impermanent because, under dissimilar circumstances, individuals give different views on the same subject. Regardless of this, the knowledge of these persons does not change irrespective of the condition. In that accord, it agrees that the concept of leadership and opinion has a similar definition as the notion of justice, piety and

Friday, August 23, 2019

The Human Genome Project Essay Example | Topics and Well Written Essays - 1250 words

The Human Genome Project - Essay Example As the reported given by the US Department of Energy said "The ultimate goal of this initiative is to understand the human genome" and "Knowledge of the human genome is as necessary to the continuing progress of medicine and other health sciences as knowledge of human anatomy has been for the present state of medicine." Officially, the project was founded in 1990 by the US Department of Energy and the US National institute of Health. It was estimated that the project would take 15 years, but advances in sequencing technology led to a faster completion of the project, the project being completed 2 years earlier that estimated, in 2003. Ari Patrinos, who is the head of the Office of Biological and Environmental Research, led the Human genome project that was initiated by the US Department of Energy. However, in the US, the Department of Energy was not the only institution that explored the human genome. The National Institutes of Health (NIH) also gave an effort in determining the huma n genome. From 1988 to 1992 the head of the National Center for Human Genome Research (NCHGR), which was a part of NIH was James Watson, who in April 1993 was replaced with Francis Collins, due to issue of patenting genes. The NCHGR) was also renamed in 1997 into National Human Genome Research Institute (NHGRI). ... At any given time, the Human Genome Project funded about 200 separate principal investigators. There were also many private research companies that conducted genome research. The most famous privetly owned company that was involved in the Human genome project was the company owned by Craig Venter and his company Celera Genomics, which gave considerable improvement to the project. It must be mentioned that this was also an international effort. There were at least 18 countries who had human genome research programs. Some of the larger programs are in Australia, Brazil, Canada, China, Denmark, European Union, France, Germany, Israel, Italy, Japan, Korea, Mexico, Netherlands, Russia, Sweden, United Kingdom, and the United States. Some developing countries also participated in the project, mainly by studying sequencing techniques for genome research. The Human Genome Organisation (HUGO) coordinated this international effort. The estimated finances that were allocated to the Human genome project are around $ 3 billion. These not include the privately funded organizations and companies, but only the government projects. Celera Genomic states that around $ 300 million dollars were spend for the project, which was much less than the government-funded project. There were several main goals of the Human Genome project. The goals did not include only identifying the 3 billion nucleotides located in the DNA and to the discover 25 000 genes located there, but also to: Store this information in databases, Improve tools for data analysis, Transfer related technologies to the private sector, and Address the ethical, legal, and social issues (ELSI) that may arise from the project. Due to the massive funding, interest and international effort as well